Innovative Copywriter

12 hours ago

Noida, Uttar Pradesh, India beBeeCreative Full time ₹ 10,00,000 - ₹ 15,00,000

At DIRTS, we are on a mission to solve real, everyday problems related to body and foot discomfort. Our goal is to create products that support well-being by combining innovation, functionality, and empathy.

As a Creative Strategist, you will be responsible for writing engaging User-Generated Content (UGC), testimonial-style, and product advertisement scripts for D2C performance ads. You will develop creative, concise scripts for Reels, short-form UGC, and paid ad creatives tailored to content creators.

The ideal candidate has proven experience writing performance ads or UGC scripts for D2C brands and can write hook-driven, problem-aware, solution-oriented short-form content for Meta Ads, Instagram Reels, etc. They have a deep understanding of emotional copywriting, buyer psychology, and product positioning.

Key Responsibilities:

  • Write engaging UGC, testimonial-style, and product advertisement scripts for D2C performance ads.
  • Develop creative, concise scripts for Reels, short-form UGC, and paid ad creatives tailored to content creators.
  • Research and identify audience pain points, product benefits, emotional triggers, and trends to fuel script ideation.
  • Conduct in-depth product research and competitor analysis to craft unique messaging angles.
  • Create well-structured short-form scripts following frameworks like PAS (Problem-Agitate-Solution) and AIDA.
  • Craft high-converting performance creatives designed to drive direct response through clear messaging, emotional triggers, and CTA optimization across Meta and other paid platforms.
  • Collaborate closely with video editors, creative strategists, and performance marketers to ensure seamless execution.

Requirements:

  • Proven experience writing performance ads or UGC scripts for D2C brands.
  • Ability to write hook-driven, problem-aware, solution-oriented short-form content for Meta Ads, Instagram Reels, etc.
  • Deep understanding of emotional copywriting, buyer psychology, and product positioning.
  • Experience using research, customer reviews, and data to develop creative insights.
  • Familiarity with A/B testing, performance metrics, and iterative script refinement.
  • Ability to work in a fast-paced, feedback-driven creative environment.

Benefits:

  • Strong understanding and hands-on experience creating high-converting performance creatives for paid social platforms (Meta).
  • Strong written communication skills in English.

How to Apply:

If you're a creative storyteller who understands how to sell through words and wants to write for ads that convert, we want to hear from you

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