Creative Copywriter

3 days ago

Noida, Uttar Pradesh, India beBeeContent Full time ₹ 12,00,000 - ₹ 15,00,000

About Us:

We are a wellness-focused direct-to-consumer brand dedicated to helping people live healthier, more comfortable lives.

Our goal is to create products that support well-being by blending innovation, functionality, and empathy.

Key Responsibilities:

  • Write engaging User-Generated Content (UGC), testimonial-style, and product advertisement scripts for D2C performance ads.
  • Develop creative, concise scripts for Reels, short-form UGC, and paid ad creatives tailored to content creators.
  • Research and identify audience pain points, product benefits, emotional triggers, and trends to fuel script ideation.
  • Conduct in-depth product research and competitor analysis to craft unique messaging angles.
  • Create well-structured short-form scripts following frameworks like PAS (Problem-Agitate-Solution) and AIDA.
  • Craft high-converting performance creatives designed to drive direct response through clear messaging, emotional triggers, and CTA optimization across Meta and other paid platforms.
  • Analyze creative performance data (CTR, watch time, conversions) and optimize scripts based on insights.
  • Collaborate closely with video editors, creative strategists, and performance marketers to ensure seamless execution.
  • Stay updated on platform trends, ad policies, and evolving storytelling styles in digital direct response.

Requirements:

  • Proven experience writing performance ads or UGC scripts for D2C brands (direct response or agency experience preferred).
  • Ability to write hook-driven, problem-aware, solution-oriented short-form content for Meta Ads, Instagram Reels, etc.
  • Deep understanding of emotional copywriting, buyer psychology, and product positioning.
  • Experience using research, customer reviews, and data to develop creative insights.
  • Familiarity with A/B testing, performance metrics, and iterative script refinement.
  • Ability to work in a fast-paced, feedback-driven creative environment.
  • Strong understanding and hands-on experience creating high-converting performance creatives for paid social platforms (Meta).
  • Strong written communication skills in English.
  • Bonus: Experience in health/wellness, consumer goods, or footwear space.

Benefits:

  • Opportunity to work on high-impact projects that drive business results.
  • Collaborative team environment that fosters creativity and innovation.
  • Professional development opportunities to enhance skills and knowledge.
  • Recognition and rewards for outstanding performance and contributions.

Others:

  • We value diversity, equity, and inclusion in the workplace.
  • We prioritize employee well-being and offer resources to support mental health and physical fitness.
  • We encourage open communication and feedback to ensure everyone's voice is heard.

KPIs:

  • Scroll-Stop Rate & Hook Effectiveness
  • Engagement Metrics: CTR, watch time, shares, comments
  • Conversion Rates: Purchases, leads, or other performance goals
  • Audience Retention Metrics
  • Testing Success: A/B test improvements
  • Adaptability: Fast turnaround on script revisions
  • Feedback Integration: Responsiveness to creative feedback
  • Originality: Consistent delivery of fresh, non-generic creative angles

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