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Strategic Amazon Advertising Leader
2 weeks ago
We are seeking a highly analytical Senior Amazon Advertising Professional to lead end-to-end strategy, execution, and optimization of Amazon Ads for multiple brands.
About the Role- Campaign Strategy & Execution:
- Develop and execute full-funnel Amazon advertising strategies (Sponsored Products, Sponsored Brands, Sponsored Display, DSP).
- Conduct keyword research, competitor analysis, and category insights to build high-ROI campaigns.
- Optimization & Scaling:
- Continuously optimize for ACOS, TACOS, and ROAS while maximizing sales volume.
- Run A/B tests for ad creatives, placements, and targeting strategies.
- Identify and scale winning campaigns while pausing underperformers.
- Analytics & Reporting:
- Track KPIs such as ACOS, TACOS, CTR, CVR, and impressions.
- Build weekly/monthly performance reports with actionable insights.
- Collaboration:
- Work closely with creative teams to brief ad visuals and copy based on performance data.
- Align with brand managers on sales targets and inventory planning.
- 2–4+ years of hands-on Amazon Ads management with proven scaling results.
- Deep knowledge of Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP.
- Strong analytical skills with proficiency in Amazon Ads Console, Helium 10, Data Dive, or similar tools.
