Digital Advertising Strategist

3 days ago


Cochin, Kerala, India beBeeAnalytical Full time ₹ 10,00,000 - ₹ 25,00,000
Job Opportunity: Paid Media Specialist

We are seeking a skilled and experienced Paid Media Specialist to manage, optimize, and scale paid advertising campaigns across digital platforms.

  • Plan, execute, and manage paid campaigns across Google Ads, Facebook, Instagram, and other platforms.
  • Conduct keyword research, audience targeting, and competitor analysis to maximize campaign effectiveness.
  • Monitor daily performance of campaigns and optimize for clicks, conversions, and ROI.
  • Create, test, and iterate ad creatives, copies, and formats to improve performance.
  • Collaborate with design and content teams to ensure ads are aligned with brand guidelines.
  • Track, analyze, and report campaign performance with actionable insights.
Requirements:
  • Bachelor's degree in Marketing, Business, or related field.
  • 1–3 years of experience in paid media/digital advertising.
  • Proficiency in Google Ads, Meta Ads Manager, and other ad platforms.
  • Strong analytical and problem-solving skills.
  • Good understanding of digital marketing funnels and performance metrics (CTR, CPC, CPA, ROAS, etc.).
  • Ability to work on multiple campaigns and deliver within deadlines.


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