Digital Growth Specialist

2 weeks ago

Bengaluru, Karnataka, India beBeePerformance Full time ₹ 90,00,000 - ₹ 1,50,00,000
Job Overview

As a key member of our organization, you will play a pivotal role in driving digital growth through strategic planning and execution.

Key Responsibilities:
  • Develop and implement data-driven marketing strategies to boost customer acquisition and engagement.
  • Design and execute campaigns across multiple platforms including Google Ads, Meta Ads, LinkedIn, and emerging channels.
  • Formulate customized strategies for diverse customer segments to ensure optimal resource allocation.
Execution & Optimization:
  • Monitor campaign performance regularly to meet and exceed KPIs, encompassing ROI, CPL, and CAC.
  • Conduct A/B testing on creatives, landing pages, and ad placements to maximize effectiveness.
  • Employ advanced tools and techniques such as programmatic advertising and retargeting to enhance campaign results.
Analysis & Insights:
  • Analyze campaign data to identify trends, generate actionable insights, and inform strategy refinement.
  • Produce detailed performance reports for stakeholders, offering insights into channel performance and recommendations for improvement.
  • Utilize analytics tools like Google Analytics, Data Studio, and CRM platforms for tracking and analysis.
And Industry Trends:
  • Stay abreast of the latest developments in digital marketing, tools, and technologies.
  • Experiment with new formats, channels, and strategies to drive competitive results.

Requirements:

  • 3-5 years of hands-on experience in performance marketing, with at least 1 year in a similar industry.
  • Proven success managing high-budget digital campaigns and driving measurable business results.
  • Expertise in tools like Google Ads, Meta Ads Manager, LinkedIn Ads, and programmatic platforms.
  • Proficiency with analytics platforms such as Google Analytics, Data Studio, and attribution tools.
  • Strong understanding of digital acquisition funnels and customer journeys.

Skills:

  • Analytical mindset with a knack for turning complex data into actionable insights.
  • Excellent communication and presentation skills to effectively share insights with stakeholders.
  • High adaptability and problem-solving skills in a fast-paced environment.
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