Digital Marketing Strategist for High-Growth Color Cosmetics

4 weeks ago


Jamnagar, Gujarat, India Coloressence Full time

About Coloressence

Coloressence is a rapidly expanding 'Made in India' color cosmetics brand committed to delivering high-quality products at competitive prices.

Role Overview

We are seeking a skilled Digital Marketing Strategist to join our team in New Delhi. As a key member of our marketing team, you will be responsible for developing and implementing effective digital marketing campaigns to drive customer acquisition, engagement, and retention.

Key Responsibilities

  • Analyzing data to inform marketing strategies and optimize campaign performance
  • Collaborating with cross-functional teams to achieve marketing objectives through Google Ads, Meta, SEO, and SEM strategies
  • Managing and optimizing ads on Amazon, Flipkart, Myntra, and other e-commerce platforms
  • Developing and executing WhatsApp marketing campaigns

Requirements

  • Experience in performance marketing, digital marketing, and marketing analytics
  • Proficiency in Google Analytics, Google Ads, and other marketing tools
  • Strong analytical skills and data-driven mindset
  • Knowledge of SEO/SEM and social media advertising
  • Excellent communication and project management skills
  • Ability to work in a fast-paced environment and adapt to changes
  • Bachelor's degree in Marketing, Business, or related field

Compensation Package

The estimated annual salary for this role is ₹1,200,000 - ₹1,800,000 (INR), depending on experience and qualifications.



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