Digital Campaign Manager

1 day ago

India beBeeMarketing Full time ₹ 9,00,000 - ₹ 12,00,000
Job Overview

Campaign Managers are responsible for the end-to-end execution of multi-channel campaigns.

Key Responsibilities:
  • Campaign Planning and Execution
  • Develop, deploy, and manage campaigns across various channels (Email, SMS, Push, Direct Mail, In-App)
  • Manage campaign workflows including targeting, segmentation, and personalization
  • Set up recurring and ad-hoc campaigns with proper audience targeting rules and testing scenarios
  • Segmentation & Targeting
  • Create customer segments using data models and query capabilities
  • Leverage behavioural, transactional, and demographic data to build targeted lists
  • Manage suppression, seed lists, and ensure compliance with opt-in/opt-out rules
  • Personalization & Templates
  • Configure personalization blocks, dynamic content, and message templates
  • Work with creative teams to build responsive, personalized email templates
  • Campaign Optimization & Reporting
  • Monitor campaign performance (delivery, open rates, click-throughs, conversions)
  • Conduct A/B testing and provide insights for optimization
  • Generate campaign reports and dashboards for stakeholders
  • Cross-Functional Collaboration
  • Partner with data, analytics, and IT teams to ensure smooth campaign execution
  • Work with marketing stakeholders to translate business requirements into technical campaign setups
  • Ensure campaigns align with brand guidelines and compliance requirements
Required Skills & Qualifications:
  • 3–7 years of experience in campaign execution and management
  • Strong knowledge of email marketing best practices
  • Experience with SQL and JavaScript for segmentation and audience building
  • Hands-on knowledge of campaign workflows, typologies, schemas, personalization, and message templates
  • Understanding of data flows, customer journeys, and campaign automation
  • Familiarity with multi-channel orchestration
  • Strong analytical skills and experience working with reporting & campaign optimization
  • Ability to collaborate with marketing, data, and technology teams
  • Excellent communication and project management skills
Nice to Have:
  • Experience with Adobe Experience Cloud products
  • Knowledge of HTML, CSS, JavaScript for email template troubleshooting
  • Exposure to integration with CRM/CDP systems

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