Digital Media Marketing Professional
2 days ago
About the Role
We are seeking a highly skilled Digital Media Marketing Professional to lead our social media initiatives. This individual will create and execute data-driven social media strategies aligned with our marketing goals, engaging our audience across platforms.
Key Responsibilities:
- Develop and implement a comprehensive social media strategy aligned with marketing objectives.
- Conduct audience research to define Ideal Customer Profiles (ICPs) and user personas.
- Generate and oversee engaging content ideas (text, visuals, videos) tailored to platforms like Instagram, LinkedIn, and Twitter.
- Schedule and manage content publication across various platforms.
- Monitor and analyze social media performance, adjusting strategies as needed.
- Engage with followers, manage online reputation, and foster community growth.
- Stay informed on social media trends and integrate best practices.
Requirements:
- Bachelor's degree in Marketing, Communications, or a related field.
- Minimum of 3 years of relevant experience in social media strategy within creative or social media agencies.
- Strong written and verbal communication skills with the confidence to present ideas effectively.
- Proficient in design tools (e.g., Canva, Photoshop) at an intermediate level.
- Ability to work independently, manage multiple projects, and meet deadlines.
Preferred Qualifications:
- Experience with social media analytics and reporting tools.
- Strong understanding of audience personas, content strategy, and community engagement.
- Demonstrated experience collaborating with cross-functional teams, especially in design and marketing.
About Us
At Redrob, we're committed to revolutionizing professional development through innovative AI-powered solutions. Our team is passionate about empowering individuals and organizations to unlock their full potential.
What We Offer
- A competitive salary: $80,000 - $110,000 per year.
- A dynamic and collaborative work environment.
- Ongoing training and development opportunities.
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