Senior Digital Marketing Professional
24 hours ago
Join our team of digital marketing experts
We're looking for a highly skilled Digital Marketing Manager to help us drive business growth and increase brand awareness through effective digital marketing strategies.
About the Role
The successful candidate will have a proven track record in developing, implementing, and tracking digital marketing campaigns, as well as experience in managing SEO/SEM, marketing database, email, social media, and display advertising campaigns.
Key Responsibilities
- Develop and implement digital marketing strategies to drive business growth;
- Lead and manage SEO/SEM, marketing database, email, social media, and display advertising campaigns;
- Design and build social media presence and content calendar;
- Measure and report performance of digital marketing campaigns and assess against goals (ROI and KPIs);
- Collaborate with internal teams to create landing pages and optimize user experience;
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points;
- Instrument conversion points and optimize user funnels;
- Collaborate with agencies and other vendor partners;
- Evaluate emerging technologies;
- Provide thought leadership and perspective for adoption where appropriate;
Requirements and Skills
- BS/MS degree in marketing or a related field;
- Proven working experience in digital marketing;
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns;
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate;
- Experience in optimizing landing pages and user funnels;
- Experience with A/B and multivariate experiments;
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends);
- Working knowledge of ad serving tools (e.g., DART, Atlas);
- Experience in setting up and optimizing Google Adwords campaigns;
- Working knowledge of HTML, CSS, and JavaScript development and constraints;
- Strong analytical skills and data-driven thinking;
Estimated Salary
$95,000 - $125,000 per year, depending on experience.
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