Senior Digital Marketing Professional

24 hours ago


Ahmedabad, Gujarat, India Entigrity Full time

Join our team of digital marketing experts

We're looking for a highly skilled Digital Marketing Manager to help us drive business growth and increase brand awareness through effective digital marketing strategies.

About the Role

The successful candidate will have a proven track record in developing, implementing, and tracking digital marketing campaigns, as well as experience in managing SEO/SEM, marketing database, email, social media, and display advertising campaigns.

Key Responsibilities

  • Develop and implement digital marketing strategies to drive business growth;
  • Lead and manage SEO/SEM, marketing database, email, social media, and display advertising campaigns;
  • Design and build social media presence and content calendar;
  • Measure and report performance of digital marketing campaigns and assess against goals (ROI and KPIs);
  • Collaborate with internal teams to create landing pages and optimize user experience;
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points;
  • Instrument conversion points and optimize user funnels;
  • Collaborate with agencies and other vendor partners;
  • Evaluate emerging technologies;
  • Provide thought leadership and perspective for adoption where appropriate;

Requirements and Skills

  • BS/MS degree in marketing or a related field;
  • Proven working experience in digital marketing;
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns;
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate;
  • Experience in optimizing landing pages and user funnels;
  • Experience with A/B and multivariate experiments;
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends);
  • Working knowledge of ad serving tools (e.g., DART, Atlas);
  • Experience in setting up and optimizing Google Adwords campaigns;
  • Working knowledge of HTML, CSS, and JavaScript development and constraints;
  • Strong analytical skills and data-driven thinking;

Estimated Salary

$95,000 - $125,000 per year, depending on experience.



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