Website Growth Specialist

2 days ago

Aligarh, Uttar Pradesh, India beBeeDigital Full time ₹ 40,00,000 - ₹ 52,00,000

About Quick Heal

We are a leading cybersecurity company with a legacy of over 30 years. Our mission is to innovate, simplify, and secure.

Job Description

The Lead – Website & Social Commerce will own and scale the direct-to-consumer (D2C) business via our website and social commerce channels.

  • This role combines profit and loss ownership, performance marketing leadership, and content-driven commerce strategies to maximize revenue and profitability.

You will proactively drive business growth by experimenting with new models, collaborating with agencies and internal stakeholders, and delivering exceptional customer experience across all digital touchpoints.

Responsibilities
  • Own profit and loss for D2C and social commerce channels, ensuring profitable and sustainable growth.
  • Proactively drive business by exploring new commerce models, innovative campaigns to maximize revenue.
  • Optimize marketing spends while improving return on investment.
  • Lead website strategy, ensuring world-class user experience, fast checkout, and personalized journeys for customers.
  • Build and scale social commerce initiatives across Instagram, Facebook, YouTube, and emerging platforms.
  • Design content-led commerce campaigns that leverage brand storytelling to drive sales.
  • Work closely with the performance marketing agency to drive customer acquisition, retargeting, referral, and affiliate programs.
  • Partner with the SEO agency to improve organic visibility, search rankings, and content performance.
  • Collaborate with influencers, marketplaces, affiliate partners, and other ecosystem players to drive both business and brand outcomes.

Key Deliverables:

  • Achieve D2C revenue targets and deliver profitable unit economics.
  • Grow social commerce revenue contribution to overall digital profit and loss.
  • Drive double-digit year-over-year growth in D2C transactions and customer acquisition.
  • Build a best-in-class website experience optimized for conversions.
  • Launch data-backed personalization strategies to increase retention and repeat purchases.

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