Marketing Manager for Offline Channels
3 weeks ago
About the Role:
As a Marketing Manager for Offline Channels at Titan Company, you will be responsible for developing and implementing marketing strategies to drive sales and growth in our retail stores.
Key Responsibilities:
- Manage and coordinate all marketing promotions of offline channels.
- Devise BTL activities based on analysis of audiences, current market conditions, and competitor information.
- Lead the organized BTL campaigns centrally with all India partners.
- Enhance the digital presence of on-ground stores.
- Digitize processes and lead critical store promotions.
- Prepare calendars of events and share campaign creatives with regional teams.
- Coordinate with external international brands and convince them to partner in activities.
Requirements:
- Graduate (MBA)
- Relevant experience: 3-4 years
- Customer orientation, ambiguity tolerance, drive for outputs, networking ability, influencing/convincing ability, detail orientation, vendor management, technology savvy, and digital prowess.
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