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Innovation Catalyst
2 weeks ago
At Traya, we're seeking an entrepreneurial-minded individual to join our team as an Entrepreneur-in-Residence (EIR). This is a unique opportunity to drive business growth and innovation within a high-growth direct-to-consumer hair care platform.
We provide personalized consultations to identify the root cause of hair loss using Ayurveda, Allopathy, and Nutrition. Our customized solutions are delivered directly to customers' doorsteps, along with ongoing guidance to help them stay on track.
We aim to de-stigmatize hair loss, address its emotional and psychological impact, and make effective treatment accessible to all. As an EIR, you'll be part of a dynamic team that's dedicated to making a real difference in people's lives.
Key Responsibilities- Sustain Business Growth: Set revenue, margin, and efficiency targets; run weekly/monthly reviews, enforce unit-economics guardrails, and course-correct decisively.
- Develop Strategic Initiatives: Define segment focus, propositions, pricing/packaging, and geo priorities; translate into a ruthlessly prioritized, ROI-backed execution roadmap.
- Cultivate Innovation: Build a disciplined test-and-learn engine across product, tech, ops, and marketing with clear hypotheses, success criteria, and scale/kill decisions.
- Foster Customer Engagement: Orchestrate acquisition → conversion → retention levers end-to-end; tighten handoffs, reduce leakage, expand LTV, and stabilize predictable revenue.
- Lead Cross-Functional Teams: Hire and lead a cross-functional squad; set OKRs, coach for performance, and drive adoption of playbooks through SOPs and change management.
- Analyze Business Performance: Stand up trustworthy dashboards and models (cohort, funnel, demand/supply), run scenario planning, and proactively mitigate revenue risk.
- Drive Operational Excellence: Convert strategy into quarterly plans, manage dependencies and partners, and uphold high standards on data hygiene, compliance, and review rituals.
- Enhance Process Efficiency: Continuously improve processes and internal tools; deploy automation and AI where material to speed, accuracy, or cost—scaling growth at optimal unit economics.
- A proven track record as an entrepreneur, founder, or in a founder's office role in a startup/high-growth environment
- Strong business acumen with an understanding of healthcare, wellness, or tech-enabled consumer markets
- Demonstrated ability to ideate and execute innovative business strategies
- Excellent leadership and communication skills; ability to inspire cross-functional teams
- Strong networking skills with experience in building strategic partnerships
- Comfort operating in fast-paced, ambiguous environments
- Education: Graduate plus MBA from a premium institution (Tier 1 preferred)
- Experience: 5+ years in consulting, startups, or health-tech ventures
Become part of a high-growth D2C brand ecosystem
Enjoy high autonomy with direct access to founders and leadership
Contribute to impactful projects that drive real patient outcomes at scale
Competitive compensation and potential for equity participation