Senior Brand Strategist for Food Innovations

1 day ago


Nagpur, Maharashtra, India beBeeBrand Full time ₹ 10,00,000 - ₹ 15,00,000
Brand Management

As a seasoned Brand Manager for Foods, you will be responsible for spearheading the growth and development of a new food brand. Your primary focus will be on driving its strategy, positioning, and market presence across various channels.

Key Responsibilities:

  • Develop and implement comprehensive brand strategies, including value propositions and messaging frameworks.
  • Lead integrated marketing campaigns, incorporating ATL, BTL, digital, influencer, PR, and OOH initiatives.
  • Manage consumer and market research to track brand health and generate actionable insights.
  • Collaborate with performance marketing teams and agencies to ensure effective brand messaging.
  • Plan and execute in-store visibility and sales enablement tools to drive business outcomes.
  • Build and maintain brand presence on D2C platforms and e-commerce/quick commerce marketplaces.
  • Partner cross-functionally with internal teams and external partners to ensure seamless execution.

Functional Competencies:

  • Strategic Brand Planning
  • Integrated Marketing Execution
  • Consumer Insights and Analytics
  • E-commerce and D2C Management

Requirements:

  • 4-5 years of experience in brand management or marketing (preferably in Foods, Personal Care, or Home Care categories).
  • Graduate/MBA in Marketing, Brand Management, or related field.
  • Hands-on experience in building brands on D2C and marketplaces (mandatory), working with agencies/creators, managing campaigns, and handling budgets.


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