Creative Brand Strategist

2 days ago

Nagpur, Maharashtra, India beBeePackaging Full time ₹ 7,00,000 - ₹ 11,00,000
Senior Visual Communications Expert

We are seeking an experienced and creative Senior Visual Communications Expert with a strong background in visual design and product packaging. This role will involve designing high-quality visuals for digital and print media, as well as creating impactful packaging designs that reflect our brand's identity and resonate with our target audience.

Key Responsibilities:

  • Develop compelling and visually stunning graphics for digital platforms, including social media, websites, and email campaigns.
  • Design marketing materials such as brochures, flyers, posters, and other print collateral.
  • Collaborate with the marketing team to develop visual assets that enhance brand messaging and drive engagement.
  • Lead the design process for product packaging, from initial concept through to final production.
  • Develop innovative packaging solutions that are not only visually appealing but also functional and aligned with the brand's identity.
  • Work closely with product managers to understand packaging requirements, such as materials, functionality, and user experience.
  • Create dielines, 3D mockups, and prototypes to visualize packaging concepts.
  • Ensure all designs align with the brand's visual identity and guidelines.
  • Maintain a consistent style and quality across all graphic and packaging materials.
  • Contribute to the ongoing development and refinement of the brand's look and feel.
  • Oversee and manage multiple design projects simultaneously, ensuring deadlines and quality standards are met.
  • Mentor junior designers and provide feedback to help them develop their skills.
  • Collaborate with cross-functional teams, including product, marketing, and sales, to align design work with broader company goals.
  • Stay updated on the latest design and packaging trends, technologies, and best practices.
  • Bring fresh and innovative ideas to the team, exploring new design approaches to keep the brand relevant and engaging.
  • Experiment with new techniques and tools to elevate design quality and efficiency.

Required Skills & Qualifications:

  • Education: Bachelor's degree in Graphic Design, Visual Arts, Industrial Design, or a related field.
  • Experience: 4+ years of experience in graphic design, with a focus on packaging design. Proven experience in a senior or lead design role is a plus.
  • Technical Skills:
  • Proficiency in Adobe Creative Suite, especially Illustrator, Photoshop, and InDesign.
  • Experience in creating packaging designs, including knowledge of dielines, mockups, and production-ready files.
  • Familiarity with 3D modeling and mockup software for packaging (e.g., Cinema 4D, Blender) is a plus.
  • Creative Skills: Strong sense of design aesthetics, color theory, typography, and layout.
  • Project Management Skills: Ability to manage multiple projects, prioritize tasks, and work under tight deadlines.
  • Communication Skills: Excellent verbal and written communication skills, with the ability to present design ideas and concepts clearly and effectively.

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