
Email Marketing Professional
6 days ago
Email Campaign Specialist
The role involves end-to-end campaign execution, including managing existing campaigns, new campaign setup, data selection, campaign rollout and results tabulation.
Candidates will be responsible for managing the existing & new campaigns, customer targeting and workflow set up on platforms such as Oracle Responsys, Oracle Unity, and Oracle Infinity IQ.
Key responsibilities include developing insights from complex and diverse data sets, coherently communicating those insights internally and to clients, using SQL queries to define and create target audiences for different campaigns, optimizing email campaigns across platforms and collaborating with the wider team to ensure optimal allocation across channels.
Compiling performance reports, ensuring data integrity and accuracy, and providing actionable insights is also part of the job requirements.
Requirements:
- 4+ years of hands-on experience in design and development of email campaigns using Oracle Responsys
- Hands-on experience in Oracle Unity CDP (Customer Data Platform) implementation for more than 2 customers
- Hands-on experience in development of business intelligence reports using Oracle Infinity IQ and familiarity with dashboard reporting and insights
- Hands-on experience in hyper-personalization and A/B testing campaigns using Oracle Infinity IQ
- Experience writing complex queries, using advanced PL/SQL concepts and performance tuning
- High proficiency with Excel, specifically with Pivot Tables and data analysis
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