Digital Marketing Operations Manager

4 weeks ago


Mohali, Punjab, India DHI TATTVA SOLUTIONS PRIVATE LIMITED Full time

Job Title: Digital Marketing Operations Manager

Job Summary:

We are seeking a highly skilled Digital Marketing Operations Manager to join our team at DHI TATTVA SOLUTIONS PRIVATE LIMITED. The ideal candidate will have a strong background in digital marketing, with experience in planning, implementing, and monitoring digital marketing campaigns across various channels.

Key Responsibilities:

- Manage a team of digital marketers responsible for running SEO/SEM, email, social media, and display advertising campaigns.

- Measure and report the performance of all digital marketing campaigns and assess against goals (ROI and KPIs).

- Engage regularly with the leadership and clients to evaluate the performance of the marketing campaigns.

- Brainstorm new and creative growth strategies.

- Plan, execute, and measure experiments and conversion tests.

- Collaborate with internal teams to create landing pages and optimize user experience.

- Evaluate emerging technologies and provide thought leadership and perspective for adoption.

Requirements:

- Strong understanding of digital marketing channels, including PPC, SEO, email marketing, social media (LinkedIn, Google, Twitter, YouTube), and other paid advertising channels.

- Experience with data analysis and the ability to draw insights from data to design and execute marketing strategies.

- Excellent communication and collaboration skills, as growth hackers often work closely with cross-functional teams.

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.

- Well-versed in optimizing marketing messages across websites and social media platforms.

- Comfortable working with multiple teams/departments to ensure a successful outcome is achieved with strong stakeholder management skills.

- Knowledge and experience with a marketing automation tool (HubSpot or similar), WordPress, and Hootsuite (or similar) HotJar, SEMRush.

- Exceptional knowledge of Google Analytics, Google AdWords, Search Console, and Google Tag Manager.



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