Digital Marketing Specialist

4 days ago

Mohali, Punjab, India Dovelp Full time

We are seeking a highly skilled Digital Marketing Specialist to play a key role in developing and implementing digital campaigns at Dovelp. The ideal candidate will be a creative and data-driven individual with a passion for digital marketing strategies and tactics.

Digital Campaigns

  • Develop, execute, and manage digital marketing campaigns across various channels, including social media, email, search engines, and display advertising.
  • Collaborate with the marketing team to create engaging and impactful content that resonates with target audiences.

Social Media Management

  • Plan, create, and schedule content for social media platforms.
  • Monitor and engage with audience comments, messages, and mentions.
  • Implement social media advertising campaigns and analyze their effectiveness.

Search Engine Optimization (SEO)

  • Conduct keyword research and optimize website content to improve organic search rankings.
  • Monitor and analyze website traffic, user behavior, and search engine performance.
  • Implement on-page and off-page SEO strategies to enhance online visibility.

Email Marketing

  • Create and manage email marketing campaigns, including content creation, list segmentation, and A/B testing.
  • Monitor email campaign performance and implement improvements based on analytics.

Paid Advertising

  • Set up and manage paid advertising campaigns on platforms like Google Ads, Facebook Ads, and other relevant networks.
  • Monitor campaign budgets, adjust targeting, and optimize for better ROI.

Content Creation

  • Develop engaging and relevant content for various digital channels, including blogs, social media, and emails.
  • Collaborate with designers and content creators to produce visuals and multimedia content.

Analytics and Reporting

  • Monitor and analyze key performance metrics to measure the effectiveness of digital marketing efforts.
  • Prepare regular reports on campaign performance and provide actionable insights.

Trend Awareness

  • Stay up-to-date with industry trends, emerging digital marketing technologies, and best practices.
  • Make recommendations for incorporating new strategies and tools into campaigns.

Requirements

  • Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent experience).
  • Proven experience in digital marketing with a strong portfolio of successful campaigns.
  • Proficiency in digital marketing platforms such as Google Ads, Facebook Ads, email marketing tools, and social media management tools.
  • Solid understanding of SEO principles and best practices.
  • Creative thinking and the ability to generate innovative ideas for digital campaigns.
  • Analytical mindset with the ability to interpret data and draw actionable insights.
  • Excellent written and verbal communication skills.
  • Detail-oriented and organized, with the ability to manage multiple projects simultaneously.
  • Familiarity with website analytics tools (e.g., Google Analytics) is a plus.
  • Basic design skills and experience with graphic design tools is a plus.

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