
MBA Content Specialist
4 days ago
Job Summary:
This role involves creating engaging content for various platforms, including blogs, landing pages, and emailers. The ideal candidate will have a strong understanding of SEO best practices and be able to conduct basic research on exam trends, student queries, and competitor content.
Key Responsibilities:
- Write and edit high-quality content that resonates with the target audience.
- Create informative content across various topics, including an MBA vertical.
- Collaborate with different teams to curate the content and ensure consistency in brand tone, language, and messaging.
- Optimize content using SEO best practices and maintain up-to-date knowledge of industry trends.
- Repurpose existing content for various formats, such as Instagram captions, newsletters, and ad copies.
Requirements:
- 1+ years of experience in content writing or marketing communication.
- Bachelor's degree in English (Hons), B.Com (Hons), or related field.
- Excellent grammar, vocabulary, and written communication skills.
- Strong sense of audience understanding and storytelling.
- Ability to manage multiple deadlines in a fast-paced environment.
Preferred Qualifications:
- Prior experience in edtech or the test-prep industry.
- Familiarity with tools like WordPress, Google Docs, Grammarly, or SEO plugins (Yoast/Surfer).
- Exposure to content strategy and planning
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