Digital Marketing Strategist

4 days ago


Mumbai, Maharashtra, India The Content Lab Full time

We are seeking a skilled Digital Marketing Strategist to join our team at The Content Lab in Mumbai. This is an exciting opportunity for a motivated individual to drive online marketing revenue for brands by implementing and executing SEO & SEM led digital marketing strategies.

The ideal candidate will have prior experience at a digital marketing agency, driving online marketing revenue for brands. Responsibilities include planning, implementing, analysing and optimizing all online performance marketing activities around Paid Search, Organic Search, Email, Marketplace and Affiliate Marketing.

Key Responsibilities:

  • Work closely with the Brand Solutions and Performance Marketing managers to develop and execute digital marketing strategies.
  • Monitor and evaluate KPIs of all marketing channels (e.g. email, SEM, SEO, display, retargeting, shopping engines, affiliates, referring partners, social, marketplace etc.).
  • Manage day-to-day SEO & SEM marketing activities across multiple search engines, including researching, growing and optimising keyword portfolios and bid management strategies, and refining campaigns through ad copy tests, landing pages, negative keywords, etc.
  • Collaborate with affiliate networks to recruit new affiliates and increase engagement with existing affiliates.

Requirements:

  • 2-3 years' experience in SEO & performance-based marketing, E-commerce & Shopify at a digital marketing agency.
  • In-depth knowledge of Organic Search (required), Paid Search (required) and promotions, loyalty programs, etc.
  • Experience in mobile and social marketing, including apps, is preferred.
  • Demonstrate strong commercial and industry acumen.
  • Excellent working knowledge of web analytics tools and ability to consolidate and analyse data from multiple sources.
  • Strong communication skills: written and oral, and ability to quickly build strong relationships.

About The Content Lab:

The Content Lab is a digital-first agency, production house, and creative content studio providing digital marketing and content solutions for the evolving digital space.

Salary Estimate: ₹800,000 - ₹1,200,000 per annum based on industry standards and location.



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