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1 day ago
The Experiential Marketing Manager plays a key role in aligning events and experience programs to the overall strategy and guidelines. This involves seeking opportunities to learn about new events or experiences that occur across the business, market, and competitors, and implementing event briefs and executing stakeholders' vision for existing events in partnership with senior team members.
Key Responsibilities:- Customer Experience: Implement event briefs, execute stakeholders' vision, and work closely with team members, shared services, production personnel, and agencies to realize the event's design and objectives.
- Leveraging Insights: Partner with stakeholders to identify and create event metrics, considering how to measure success based on a particular event's objectives, and continually connect with measurement teams to refine metrics.
- Marketing Strategy: Align events and experience programs to overall strategy and guidelines, contribute to discussions regarding budgets and production workback schedules, and ensure events adhere to branding, content, and timing standards.
- Project Management: Manage events from beginning to end, ensuring tactical plans and creative execution are carried out effectively, and determine resources needed for in-person and online events to run seamlessly.
- Excellent communication and project management skills.
- Able to work independently and collaboratively as part of a team.
- Strong analytical and problem-solving skills.
- Experience in event marketing and project management.
Opportunity to work with a dynamic team, contribute to the growth and development of the organization, and gain valuable experience in event marketing and project management.
OthersThis role offers a challenging and rewarding opportunity to make a meaningful contribution to the organization.
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