Chief Growth Strategist

3 days ago

Belgaum, Karnataka, India beBeeDemandGeneration Full time US$ 12,00,000 - US$ 18,00,000
Job Summary

The Director of Demand Generation will be responsible for developing and executing a multi-channel demand generation strategy that drives awareness, generates qualified leads, and accelerates pipeline across priority verticals.

Key Responsibilities
  • Develop full-funnel demand generation strategies to build awareness, generate qualified leads, and accelerate pipeline.
  • Implement integrated campaigns across paid media, SEM, content syndication, email, social, webinars, and virtual/in-person events to achieve quarterly pipeline and revenue goals.
  • Collaborate with Sales, SDRs, and Partner Marketing to drive alignment on GTM goals, campaign messaging, ICP targeting, and funnel acceleration tactics.
Account-Based Marketing (ABM) Leadership
  • Design 1:1, 1:few, and 1:many ABM campaigns for strategic enterprise accounts in collaboration with Sales, Solution Engineering, and Practice teams.
  • Leverage firmographic, technographic, and intent data for targeting and messaging.
Measurement, Analytics & Optimization
  • Define KPIs for demand generation and ABM, including MQLs and SQLs by channel and segment, marketing-sourced and influenced pipeline, account engagement metrics, and lead-to-opportunity conversion rate.
  • Partner with Revenue Operations to ensure accurate tracking, lead scoring, and attribution within HubSpot, and campaign analytics dashboards.
Required Skills & Qualifications
  • 12+ years of progressive B2B SaaS marketing experience with a strong focus on demand generation, ABM, and revenue marketing.
  • Proven success in building and scaling multi-channel demand generation and ABM programs that drive enterprise growth and measurable pipeline.

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