Senior Brand Strategist

5 days ago

Solapur, Maharashtra, India beBeeMarketing Full time ₹ 1,20,00,000 - ₹ 1,52,00,000
Brand Equity Manager Role

This leadership position is pivotal in the management of brand equity, driving business outcomes through robust brand programs.

The role involves strategizing and implementing brand programs across product superiority, deepening equity, and effectively executing them across different market types.

  • Developing masterbrand architecture strategy on the category
  • Crafting positioning with strong BCI - build brand positioning strategy and brand key
  • Designing 360 brand campaigns to drive equity and preference
  • Creating a multi-channel communication strategy for the master brand through product superiority, core brand thematic, and purpose-driven campaigns
  • Building brand purpose platform
  • Developing 'always on' digital plan for a 12-month calendar
  • Delivering brand health metrics through the brand program with impactful and innovative communication plans

The ideal candidate should have experience in core brand management in the FMCG category, handling significant brand campaigns, and possess commercial acumen to efficiently manage marketing & media budgets. Prior experience in working closely with cross-functional teams to jointly drive business KPIs is desirable. The role requires a deep understanding of gathering consumer insights and deriving strategic execution-oriented insights.

Key skills required include:

  • Experience of core brand management in FMCG category
  • Handling of significant brand campaigns
  • MBA (major in marketing preferred)
  • Experience - 8-10 years (minimum 3 years in brand management/brand equity)
  • End-to-end exposure of creating a brand TVC and campaign planning
  • Commercial acumen
  • Understanding of navigating the brand world and closely working with agencies

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