Prospect Conversion Program Manager
1 month ago
About the Business Unit
Gartner research and insights help business leaders make more effective decisions every day. Our Corporate Marketing team strives to understand the needs of the customers and communities we serve, and design the most effective programs to profitably meet those needs. This team accelerates sales activity by attracting, engaging and converting leaders and their teams through the delivery of compelling Gartner insights and experiences throughout the buyer journey.
The Program Manager role in Experiential Marketing provides a unique opportunity to play a critical role in helping to transform Corporate Marketing at Gartner. The PM will partner closely with the MVP of Experiential Marketing & Innovation, as well as leaders in Conferences and Sales, to support the evolution of our prospect programs at Conferences.
This role is virtual-first / hybrid and based in Gurgaon, India.
Key Responsibilities
- Leverage a data-driven approach to assessing the performance of prospect programs at Gartner Conferences, identifying levers to pull to improve performance, and executing on those levers to drive evolution.
- Build programs from the ground up. Design and run pilots to improve prospect identification and conversion, and scale successful tests into full-scale programs with speed and accuracy.
- Demonstrate full product service ownership over strategic initiatives for Experiential Marketing, including framing the problem, creating and assessing proposed solutions, conducting and assessing results of tests, and ensuring stakeholder alignment.
- Collaborate with leaders across Marketing, Conferences, Sales, and beyond to programmatically drive progress toward business objectives, successfully managing stakeholder needs and driving consensus.
- Lead process for regular executive leadership updates on prospect conversion programs, and personally report program and pilot results in executive steering committees.
- Drive problem-solving on strategic topics with executive-level leaders across the business, and ensure total stakeholder alignment on all strategic initiatives.
- Support a variety of cross-functional initiatives, including long-range planning efforts as part of larger Experiential Marketing initiative as needed.
Requirements
- 7+ years of business experience in an agile fast-paced environment with program ownership and execution.
- Strategic leadership potential; ability to synthesize a clear, consistent vision and implement effective programs.
- Experience accessing various data points to derive business outcomes, draw conclusions, and implement change.
- Ability to gain insights and build connections with global, senior stakeholders.
- Strong skills in program management, critical thinking, data-drive storytelling / charts, and storytelling and presenting through PPT slides.
- Demonstrated track record of running effective pilots and turning into scaled programs with full product service ownership mindset.
- Demonstrated track record of designing and managing optimized processes, projects and programs in a global workforce environment.
- Bachelor's degree preferred.
- MBA or equivalent degree a plus.
About Gartner
Gartner is a leading research and advisory company that helps business leaders make informed decisions. Our Corporate Marketing team is responsible for designing and executing programs that attract, engage and convert leaders and their teams.
This role is a unique opportunity to play a critical role in helping to transform Corporate Marketing at Gartner. The PM will partner closely with the MVP of Experiential Marketing & Innovation, as well as leaders in Conferences and Sales, to support the evolution of our prospect programs at Conferences.
This role is virtual-first / hybrid and based in Gurgaon, India.
What We Offer
Gartner offers world-class benefits, highly competitive compensation and disproportionate rewards for top performers. In our hybrid work environment, we provide the flexibility and support for you to thrive - working virtually when it's productive to do so and getting together with colleagues in a vibrant community that is purposeful, engaging and inspiring.
We are committed to being an Equal Opportunity Employer and offer opportunities to all job seekers, including job seekers with disabilities. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access the Company's career webpage as a result of your disability.
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