UA Growth Strategist

1 week ago

Meerut, Uttar Pradesh, India beBeeMarketing Full time ₹ 10,00,000 - ₹ 15,00,000
Performance-Driven UA Manager for Casual Games

About our team:

We build and scale casual games across mobile app stores and Facebook Instant Games. To drive profitable growth, we seek a Performance-Driven User Acquisition Manager who will lead paid growth through precision targeting and smart bidding.

Job Overview:

This role is focused on ROAS optimization to lead paid growth across Android, iOS, and Facebook Instant Games. You will own campaign strategy, execution, and optimization across multiple channels, ensuring every dollar spent translates into measurable revenue.

Main Responsibilities:

  • Plan, execute, and optimize paid UA campaigns across various ad networks.
  • Develop and manage budgets to maximize return on ad spend (ROAS), not just installs or click-through rate (CTR).
  • Analyze deep-funnel metrics (e.g., payer conversion, average revenue per user (ARPU), lifetime value (LTV)) and adjust strategy based on true value generation.
  • Run sophisticated creative testing and iterate on high-performing ad types (video, static, playable).
  • Build robust attribution models and cohort analyses using relevant tools.
  • Collaborate with product teams on monetization strategies, funnel optimization, and LTV-boosting features.
  • Report weekly on spend, performance, forecast accuracy, and opportunities to improve efficiency.

Requirements:

  • 2+ years of experience in UA for casual mobile games or performance marketing with a strong ROAS mandate.
  • Deep expertise with Meta Ads, Google App Campaigns, and rewarded video networks.
  • A proven track record of scaling UA with positive unit economics.
  • Strong analytical mindset with fluency in Excel, cohort models, CAC/LTV analysis, and predictive ROAS models.
  • Familiarity with attribution platforms and key metrics.
  • Experience running campaigns on both Android and iOS; comfort with SKAN and IDFA constraints.
  • Strong sense of creative testing strategy and knowledge of what works in casual game ads.

Bonus Points:

  • Experience with Facebook Instant Games and optimizing HTML5 campaigns.
  • Background in game monetization (e.g., in-app purchases, rewarded ads) and live operations.
  • Ability to brief and evaluate creative teams with performance-first instincts.
  • Passion for casual gaming and interest in behavioral psychology for player acquisition.

We Offer:

  • Competitive salary + equity.
  • A high ownership role focused on scaling games profitably.
  • A remote-first culture with flexible hours.
  • The opportunity to work with a sharp, driven team that values experimentation and results.
  • Access to real-time data, automation tools, and budget autonomy to execute quickly.

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