Campaign Strategist

2 days ago

India beBeeCampaign Full time ₹ 9,00,000 - ₹ 12,00,000

Job Title: Campaign Strategist

About the Role

We are seeking a skilled Campaign Strategist to join our team. As a key member of our marketing department, you will be responsible for developing and executing multi-channel campaigns that drive engagement and conversion.

Key Responsibilities
  • Campaign Management & Execution: Develop and implement end-to-end campaign workflows, including targeting, segmentation, and personalization.
  • Design, Build, and Deploy Multi-Channel Campaigns: Create and deploy email, SMS, push, direct mail, and in-app campaigns that meet business objectives.
  • Manage End-to-End Campaign Workflows: Set up recurring and ad-hoc campaigns with proper audience targeting rules and testing scenarios.
  • Segmentation & Targeting: Create customer segments using Adobe Campaign's data model and query capabilities (SQL).
  • Leverage Behavioral Data: Use behavioral, transactional, and demographic data to build targeted lists.
  • Manage Suppression Lists: Ensure compliance with opt-in/opt-out rules.
  • Personalization & Templates: Configure personalization blocks, dynamic content, and message templates.
  • Cross-Functional Collaboration: Partner with data, analytics, and IT teams to ensure smooth campaign execution.
Requirements
  • 3–7 years of experience in Adobe Campaign (Classic/v8) campaign execution and management.
  • Strong knowledge of email marketing best practices (deliverability, compliance, CAN-SPAM, GDPR).
  • Experience with SQL and JavaScript for segmentation and audience building.

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