
Influencer Marketing Specialist
1 day ago
We are seeking a highly skilled and experienced Influencer Manager to spearhead our influencer marketing efforts.
This role involves building and maintaining strong relationships with influencers, creators, and brand partners to drive business growth through strategic content collaborations.
- Identify and onboard relevant influencers, athletes, and creators in the fashion, lifestyle, and fitness space.
- Develop and execute influencer campaigns from outreach to execution and reporting.
- Negotiate partnerships that deliver measurable returns on investment.
- Ensure a steady flow of engaging content (reels, styling videos, UGC) for marketing purposes.
- Establish long-term relationships with high-performing creators.
- Collaborate with the marketing team to align influencer content with advertising campaigns, product launches, and events.
- Monitor key performance indicators: engagement, reach, conversions, and ROI from collaborations.
To succeed in this role, you should have:
- At least 2 years of experience in influencer marketing or brand collaborations, preferably in fashion, streetwear, or lifestyle.
- A strong network of creators and influencers in India.
- Excellent communication and negotiation skills.
- In-depth knowledge of user-generated content trends, Instagram, and YouTube.
- Ability to analyze campaign performance and optimize future partnerships.
- A genuine passion for fashion, streetwear, and youth culture.
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