Digital Content Marketing Strategist

7 days ago


Pune, Maharashtra, India RoboMQ Full time

About RoboMQ

We are an API and data integration company that enables enterprises to automate critical business processes, reducing costs and improving operational effectiveness.

Our product, Hire2Retire, manages employee lifecycle changes from HR systems to Active Directory, Azure AD, and Google Directory. It automates work typically done by a sysadmin, saving 90% of the cost while providing a superior "First Day at Work" experience and preventing security risks.

As a fast-growing tech company, we offer a dynamic environment for designing cutting-edge cloud & SaaS products with a fun and vibrant startup culture that fosters accelerated growth.

Location: Jaipur (Rajasthan)

Job Overview

We are seeking a digital content marketing strategist who can communicate product marketing strategy through words and images with a focus on inbound marketing for SaaS software products. The ideal candidate will be responsible for creating and leading content for all inbound channels - website, white papers, blogs, presentations, and social media.

Key Responsibilities

  1. Express complex technology use cases in simple coherent text for consumption on the web, social media, and as white papers and case studies.
  2. Create concise and coherent stories or copywriting.
  3. Develop content creation including web pages, white papers, AD copy, blog posts, images, technical product documentation, videos, and other multimedia for the web, mobile, and social media.
  4. Plan and manage inbound marketing campaigns.
  5. Collaborate with the product team to align marketing messaging with the product roadmap.
  6. Manage leads, prospects, and sales activity on marketing tools and CRM platforms.
  7. Work with technical teams to design UX and visual elements.
  8. Manage partner relationships with cloud marketplaces, reseller channels, and OEM partnerships.

Required Skills and Qualifications

  • Strong English language skills in verbal and written communication.
  • Prior experience in content marketing, content writing, and lead generation for software companies.
  • Ability to plan and monitor ongoing company presence on social media.
  • Experience in launching optimized online adverts through Google AdWords, Facebook, etc.
  • Able to provide creative ideas for content marketing and update the website on WordPress and other CMS tools.
  • Measure the performance of digital marketing efforts using Web analytics tools like Google Analytics.
  • Experience in managing partnership and ecosystems and marketplaces.
  • Content creation using Office Suite, Adobe Creative Cloud, and other design and media tools.
  • Ability to explain technical concepts to end-users.

Benefits

  • Competitive salary: ₹12,00,000 per annum.
  • Fast accelerated growth for high performers who want to make an impact.
  • Open and comfortable work environment.


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