Senior Digital Marketing Specialist

2 weeks ago

Bengaluru, Karnataka, India beBeePerformanceMarketing Full time ₹ 9,00,000 - ₹ 12,00,000
Unlock Your Potential in Performance Marketing

Are you ready to take your career to the next level? Gabit is a leading integrated health and wellness platform dedicated to empowering individuals to live healthier and longer lives.

Our mission is built on a philosophy of interconnectedness, leveraging science-backed solutions across five key pillars: nutrition, fitness, sleep, mental wellness, and skincare.

We offer personalized programs for achieving health goals, including weight loss and managing chronic conditions like pre-diabetes, diabetes, and gut health. Our range of products includes fitness wearables and science-backed skincare solutions.

About the Role:

  • Develop strategic advertising campaigns that align with business objectives, target audience, and budget allocation.
  • Conduct thorough keyword and audience research to identify opportunities for campaign optimization.
  • Set up, manage, and optimize Amazon ads campaigns across domestic and international platforms.
  • Monitor campaign performance metrics such as CTR, CPC, CPA, ROAS, and adjust strategies accordingly to meet or exceed KPIs.
  • Regularly analyze campaign performance data using Analytics and other reporting tools.
  • Generate reports outlining key findings, trends, and actionable recommendations for continuous improvement.

Requirements:

  • Bachelor's degree in Marketing, Advertising, Business, or a related field with at least 2 years of relevant work experience.
  • In-depth knowledge of Amazon ads, including campaign setup, optimization techniques, and audience targeting.
  • Proficiency in data analysis tools such as Google Analytics, Facebook Analytics, or similar platforms.
  • Excellent communication and collaboration skills, with the ability to work effectively across teams and stakeholders.

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