Digital Marketing Strategist
5 days ago
We are seeking a seasoned Senior SEM Executive to join our dynamic digital marketing team at Digital Tokri. As a mid-senior level executive, you will be responsible for developing, implementing, and optimizing search engine marketing campaigns across multiple platforms.
Key Responsibilities:
- Campaign Strategy & Management: Plan, create, and execute effective SEM strategies across Google Ads, Meta Ads, and other platforms.
- Optimization: Continuously optimize campaigns to improve performance metrics (CTR, conversion rates, quality scores) and meet KPIs.
- Keyword Research: Perform in-depth keyword research and analysis to identify opportunities and trends for better targeting and audience reach.
- Ad Creation: Write compelling ad copy and test variations for better performance.
- Performance Tracking: Analyze and report on campaign performance using tools like Google Analytics, SEMrush, and other relevant platforms.
- A/B Testing: Conduct A/B testing on ads, landing pages, and other elements to continually enhance campaign performance.
- Budget Management: Manage SEM budgets, ensuring campaigns are delivered within budget and goals are met efficiently.
- Collaboration: Work closely with SEO, content, design, and development teams to ensure alignment between paid and organic strategies.
- Market Research: Stay up to date with SEM trends, algorithm changes, and best practices to maintain a competitive edge.
What We Offer:
- $80,000 - $110,000 per year salary based on experience.
- Competitive performance-based bonuses.
- Opportunities for professional development and career growth in a collaborative and innovative work environment.
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