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Digital Fundraiser

3 weeks ago

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Job Title

A Digital Fundraiser at our organization will be responsible for planning, executing, and optimizing Google Ads campaigns to maximize donations and achieve monthly fundraising targets. The ideal candidate should have a proven expertise in performance marketing & crowdfunding campaigns with minimum 3 years of experience.

Key Responsibilities:
  • Plan, execute, and optimize Google Ads campaigns for maximum donations and campaign goals.
  • Conduct keyword research, audience targeting, and A/B testing for continuous campaign improvement.
  • Track, analyze, and report on campaign performance, providing actionable insights for growth.
  • Collaborate with the creative and fundraising teams to align ads with campaign goals and donor psychology.
  • Stay updated on Google Ads policies, digital marketing trends, and crowdfunding strategies.
Required Qualifications:
  • Bachelor's degree in Marketing, Business, or related field (preferred but not mandatory if experienced).
  • Minimum 3 years of proven experience in crowdfunding and performance marketing in the Indian market.
  • Strong expertise in Google Ads (Search, Display, YouTube, Performance Max).
  • Hands-on experience with conversion tracking, remarketing, and analytics tools.
  • Ability to work independently in a remote setup and deliver results under strict timelines.
Benefits:
  • Opportunity to contribute your digital skills to impactful social causes.
  • Work-from-home flexibility with a supportive team.
  • Competitive salary and performance-linked incentives.