Foods Brand Developer

3 days ago


Gandhinagar, Gujarat, India beBeeBrand Full time ₹ 80,00,000 - ₹ 1,50,00,000

Job Title: Assistant Brand Manager for Foods-Chennai


Job Overview

Our organization is seeking an accomplished Assistant Brand Manager to spearhead the growth and development of a new food brand in Chennai. As a key member of our team, you will be responsible for creating and implementing a comprehensive brand strategy that drives market presence, consumer connection, and business impact.


Key Responsibilities
  • Brand Strategy & Positioning: Develop and implement a robust brand strategy, positioning, and value proposition that resonates with our target audience.
  • Integrated Marketing Execution: Drive integrated marketing campaigns across ATL, BTL, digital, influencer, PR, OOH, and other channels to maximize brand visibility and engagement.
  • Consumer Insights & Analytics: Manage consumer and market research, track brand health, and generate actionable insights to inform strategic decisions.
  • E-commerce & D2C Management: Build and maintain a strong brand presence on D2C platforms and e-commerce/quick commerce marketplaces.
  • Budgeting & Planning: Manage brand budgets, track ROI, and ensure measurable outcomes that drive business growth.


Requirements
  • Experience: 4–5 years in brand management/marketing (preferably in Foods, Personal Care, or Home Care categories).
  • Education: Graduate/MBA in Marketing, Brand Management, or related field.
  • Background: Hands-on experience in building brands on D2C and marketplaces (mandatory), working with agencies/creators, managing campaigns, and handling brand budgets.




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