Digital Marketing Manager

2 weeks ago


Hyderabad, Telangana, India Aliens Group Full time

Aliens Group Job Description

Aliens Group, a leading real estate player, seeks a talented Marketing Specialist to drive performance marketing strategies and branding initiatives. The ideal candidate will have a strong background in marketing, excellent analytical skills, and experience working with major digital marketing platforms.

Key Responsibilities:

  • Develop comprehensive performance marketing strategies to drive customer acquisition and conversion, leveraging data-driven insights to optimize campaign targeting and budget allocation.
  • Conduct market research and competitor analysis to inform marketing strategies and identify opportunities for growth.
  • Collaborate with cross-functional teams to create compelling marketing assets and execute campaigns that drive results.
  • Manage and optimize campaigns, including bid management, landing page optimization, and budget allocation, to ensure positive ROI and data-driven decision-making.
  • Analyze key metrics (CPA, ROAS, CLV) to inform marketing strategies and drive business growth.
  • Stay up-to-date on industry trends and lead a team of specialists, fostering collaboration and professional development.
  • Develop and implement branding strategies aligned with Aliens Group's vision, ensuring consistent brand representation across all channels.

Requirements:

  • MBA/PGDM from a top-ranked campus
  • Marketing experience in real estate or a related industry
  • Experience working with major digital marketing platforms and research tools
  • Strong analytical skills and ability to drive data-driven decision-making


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