Digital Marketing Manager
2 weeks ago
Aliens Group Job Description
Aliens Group, a leading real estate player, seeks a talented Marketing Specialist to drive performance marketing strategies and branding initiatives. The ideal candidate will have a strong background in marketing, excellent analytical skills, and experience working with major digital marketing platforms.
Key Responsibilities:
- Develop comprehensive performance marketing strategies to drive customer acquisition and conversion, leveraging data-driven insights to optimize campaign targeting and budget allocation.
- Conduct market research and competitor analysis to inform marketing strategies and identify opportunities for growth.
- Collaborate with cross-functional teams to create compelling marketing assets and execute campaigns that drive results.
- Manage and optimize campaigns, including bid management, landing page optimization, and budget allocation, to ensure positive ROI and data-driven decision-making.
- Analyze key metrics (CPA, ROAS, CLV) to inform marketing strategies and drive business growth.
- Stay up-to-date on industry trends and lead a team of specialists, fostering collaboration and professional development.
- Develop and implement branding strategies aligned with Aliens Group's vision, ensuring consistent brand representation across all channels.
Requirements:
- MBA/PGDM from a top-ranked campus
- Marketing experience in real estate or a related industry
- Experience working with major digital marketing platforms and research tools
- Strong analytical skills and ability to drive data-driven decision-making
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