Foods Brand Development Manager

11 hours ago

Belgaum, Karnataka, India beBeeBrand Full time ₹ 60,00,000 - ₹ 1,20,00,000
Job Description

We are seeking a seasoned marketing professional to drive the growth of new food brands. As a key member of our marketing team, you will be responsible for developing and executing integrated marketing campaigns across various channels, ensuring strong consumer connection and business impact.

  • Develop brand strategy, positioning, and value proposition.
  • Drive marketing campaigns (digital, retail, direct-to-consumer, marketplaces).
  • Manage consumer research, track brand health, and generate insights.
  • Partner with performance teams/agencies to ensure effective messaging.
  • Plan below-the-line activations, in-store visibility, and sales enablement tools.
  • Build brand presence on direct-to-consumer platforms and e-commerce marketplaces.
  • Collaborate cross-functionally for seamless execution.
Requirements
  • 4-5 years experience in brand management/marketing (preferably in Foods, Personal Care, or Home Care categories).
  • Graduate/MBA in Marketing, Brand Management, or related field.
  • Hands-on experience in building brands on direct-to-consumer and marketplaces, working with agencies/creators, managing campaigns.
Key Competencies
  • Brand Strategy & Positioning
  • Integrated Marketing Execution
  • Consumer Insights & Analytics
  • E-commerce & D2C Management
  • Budgeting & Planning

Responsibilities: Developing and implementing brand strategies, driving integrated marketing campaigns, managing consumer research, and collaborating with cross-functional teams.

Requirements: 4-5 years of experience in brand management, graduate degree in marketing, hands-on experience in building brands, and key competencies in brand strategy, integrated marketing execution, consumer insights, e-commerce management, and budgeting planning.

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