Senior Acquisition Strategist

7 days ago

Shimoga, Karnataka, India beBeeAcquisition Full time ₹ 20,00,000 - ₹ 25,00,000
Job Description

User Acquisition Specialists play a pivotal role in the growth and success of mobile games. As a highly motivated and data-driven professional, you will be responsible for managing the entire User Acquisition funnel - from campaign conceptualization to in-depth performance analysis - with the goal of acquiring high-quality users at scale and maximizing long-term ROI.

This role requires a mix of technical expertise, strategic thinking, analytical rigor, and creative collaboration, making it ideal for someone passionate about scaling mobile games in the competitive social and hypercasual space.

About the Role

This is a unique opportunity to drive user acquisition strategies that integrate acquisition, retention, and re-engagement.

  • Key Responsibilities:
    • Plan, launch, and optimize User Acquisition campaigns across major ad platforms and networks.
    • Manage daily campaign performance, adjusting bids, budgets, targeting, and creatives to hit key metrics.
    • Implement structured A/B tests for campaigns, audiences, and creatives.
    • Ensure accurate event configuration and tracking across ad platforms and MMPs.
    • Partner with engineering teams to QA and troubleshoot SDK/event integrations.
  • Performance Analysis:
    • Analyze campaign and cohort-level data from ad platforms and MMPs to identify trends, opportunities, and risks.
    • Calculate breakeven points and model projected LTV/ROI by user cohorts.
    • Understand and act on player journey metrics (e.g., New users: D0–D7; Retained users: D7+; Reactivated users).
    • Build dashboards and performance reports in tools such as Looker Studio, Tableau, or Power BI.
    • Apply predictive modeling and early KPIs (D1–D3) to forecast long-term user value.
  • Creative Collaboration:
    • Collaborate with the creative team to brief, conceptualize, and test ad creatives (video, playables, static, UGC-style).
    • Design and run creative test campaigns with structured methodologies.
    • Analyze creative performance using key metrics and translate findings into actionable creative insights.
    • Establish creative refresh cycles and rotation strategies to combat ad fatigue.
  • Communication & Leadership:
    • Act as the primary liaison with ad networks, agencies, and internal cross-functional teams.
    • Share insights and recommendations with stakeholders to influence product and marketing decisions.

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