
Senior Activation Manager
2 weeks ago
Job Title: Senior Activation Manager
About the Role:
We are seeking a highly skilled and experienced Senior Activation Manager to lead our consumer activation efforts. As a key member of our team, you will be responsible for developing and executing strategic plans to drive business outcomes.
Key Responsibilities:
1. Develop and execute annual activity calendars based on brand plans and drive campaigns to execution.
2. Ensure clear strategies and roles of activation for each sub-brand to achieve business objectives.
3. Build consumer databases and retarget consumers in future activations.
4. Drive rural and higher participation in events and explore regional festivals.
5. Optimize costs through negotiation and cost-effective models.
6. Identify new touchpoints to engage, sample, or sell products.
7. Create campaigns using technology, such as AR/VR/Meta/Gaming, and measure their impact.
8. Maintain consumer databases and track engagement metrics.
9. Review finance trackers and SOP adherence regularly.
10. Manage agencies and take up activities to showcase best practices.
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