Senior Paid Media Strategist

5 days ago

Bikaner, Rajasthan, India beBeeMarketing Full time ₹ 1,00,00,000 - ₹ 1,50,00,000

We are seeking a seasoned Marketing Professional to lead our paid media efforts and drive business growth.

Key Responsibilities:
  • Develop comprehensive paid media strategies that align with business goals, target audience insights, and industry best practices.
  • Monitor and analyze campaign performance data using analytics tools, making data-driven adjustments to improve key metrics.
  • Collaborate with the creative team to develop impactful ad creatives, including copy and visuals that resonate with the target audience and drive engagement.
  • Stay up-to-date with the latest trends, updates, and innovations in the advertising landscape, adjusting strategies accordingly.
  • Manage resources effectively and provide regular budget tracking and reporting to stakeholders.
Requirements:
  • Proven experience in managing paid media campaigns on Meta and Google platforms.
  • Strong analytical skills with the ability to analyze campaign performance data and extract actionable insights.
  • Proficiency in using analytics and reporting tools, such as Google Analytics, Facebook Ads Manager, and other relevant platforms.
  • Knowledge of A/B testing methodologies and experience optimizing campaigns for conversions.
  • Creative mindset with the ability to develop compelling ad copy and visuals.
  • Strong organizational skills and the ability to manage multiple campaigns simultaneously.

We offer a dynamic work environment and opportunities for growth and development. If you are a motivated and experienced professional looking to take your career to the next level, we encourage you to apply.

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