
Senior Brand Strategist
4 days ago
Job Title: Strategic Marketing Director
About the Role:
The ideal candidate for this position will be responsible for developing and implementing comprehensive marketing strategies to drive business growth. This will involve leading a team of marketing professionals, managing day-to-day marketing operations, and overseeing digital marketing campaigns.
This role requires a strong understanding of digital marketing, social media, and brand management. The successful candidate will have proven experience in strategic planning, campaign execution, and team leadership.
Key Responsibilities:
- Develop and implement overall marketing strategies to achieve business goals
- Lead a team of marketing professionals and manage day-to-day marketing operations
- Plan and execute digital marketing campaigns (SEO, SEM, Social Media, Email Marketing, Paid Ads)
- Drive brand awareness and positioning across online and offline platforms
- Oversee content creation and product promotions
- Conduct market research to analyze trends, competitors, and customer behavior
- Manage marketing budgets and measure ROI of campaigns
Requirements:
To succeed in this role, you should possess the following skills and qualifications:
- Minimum 2-3 years of experience in marketing, with at least 2 years in a managerial leadership role
- Strong knowledge of digital marketing, social media, and brand management
- Proven experience in strategic planning, campaign execution, and team leadership
- Excellent communication, analytical, and decision-making skills
- Able to manage multiple projects and deliver results under deadlines
- Degree in Marketing, Business Administration, Mass Communication, or equivalent
- Experience in e-commerce or retail industry is an added advantage
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