Senior Brand Communications Specialist

4 days ago

Delhi, Delhi, India beBeeDigitalBrandManager Full time ₹ 9,00,000 - ₹ 12,00,000

Job Summary

This role involves overseeing the development and execution of a brand's communication strategy, ensuring consistency across all touchpoints and driving long-term equity.

Key Responsibilities:

  • Develop and refine the brand's value proposition, messaging framework, and tone of voice to resonate with target audiences.
  • Brief cross-functional teams on brand insights to inform campaign strategies that drive long-term equity.
  • Maintain consistency in brand communication across various channels, including product listings, campaigns, influencer partnerships, and customer touchpoints.
  • Analyze consumer data, competitor activity, and market trends to inform campaign strategies and product innovation.
  • Serve as a bridge between product development, sales, and marketing teams to ensure alignment of brand priorities.
  • Monitor key brand metrics (awareness, recall, preference) alongside digital KPIs (engagement, CTR, conversions).

Key Metrics: Brand awareness, engagement rates, share of voice vs competitors, campaign effectiveness, customer loyalty indicators.

Qualifications & Experience

  • 3–5 years of experience in digital content amplification, paid media, or performance marketing.
  • Strong understanding of content marketing KPIs and digital advertising ecosystems.
  • Proven track record of managing ad budgets and driving measurable growth.
  • Strong analytical skills and ability to translate performance data into actionable insights.

Benefits

  • Data-driven decision making.
  • Collaborative work environment.
  • Opportunities for professional growth and development.

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