Brand Communications Lead

2 weeks ago

Delhi, Delhi, India Tilfi Full time ₹ 15,00,000 - ₹ 28,00,000 per year

Tilfi is a design and craft-led luxury brand that produces handcrafted textiles, apparel and art of exceptional quality and craftsmanship.

We are looking for a
Brand Communications Lead (Visual Design)
who will be responsible for managing and implementing brand and visual communication strategies for Tilfi. They will work to achieve a cohesive visual identity for the brand and lead communications to achieve the brand's creative and business objectives.

Key Responsibilities

  • Lead a team of in-house specialists (graphic design, copywriting and image/video production) as well as external creatives to create quality, clutter-breaking content for the brand
  • Develop and implement effective communication strategies that align with the brand's goals and objectives
  • Manage content creation and delivery for the organisation's website, email communication, social media platforms, and other brand touch points
  • Manage creation of on-brand marketing and brand identity materials including lookbooks, packaging designs, ad-creatives, and other promotional material
  • Build and deliver communication strategies for customer engagement and experience (both online and offline)
  • Develop and coordinate budgets for communication campaigns and events
  • Conceptualize and execute artistic/creative external collaborations for the brand

Additional Responsibilities (Good to have)

  • Coordinate with the PR agencies to build and maintain relationships with media outlets, journalists, and other key stakeholders
  • Coordinate and manage events and marketing activations, such as product launches or press/influence events

Required Skills and Qualifications

  • Bachelors or Masters Degree in Design or an artistic field.
  • At least 5+ years of experience in design and communications, with a proven track record of success.
  • Excellent communication and interpersonal skills, with the ability to build and maintain relationships with key stakeholders.
  • Strong Graphic and Visual Design skills.
  • Experience in creating brand and/or fashion campaigns.
  • Interest in writing and editing, with the ability to manage a copywriting team.
  • Knowledge of digital marketing and social media platforms.

If you are passionate about communication and have a track record of success in visual and brand communications, this could be the perfect job for you.

PS: This is not a remote position, this is an in-office role.

If this role speaks to you, please write a brief cover letter telling us what draws you to Tilfi and this position, and send it to We'd love to understand how you see yourself contributing to our journey. (Please refrain from using AI tools when writing this letter — we value sincerity, individuality, and a sense of voice.)

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