Digital Marketing Specialist

6 days ago

Delhi, Delhi, India Prime Foods Full time

We are seeking a highly motivated and skilled Digital Marketing Specialist to join our team remotely from India.

About Us

Prime Foods is a leading food marketing and sales company based in the USA, focused on specialty cooking oils. Our customer-first approach, strong service, innovative packaging designs, and effective sales and marketing campaigns have made us renowned in the industry.

As we continue to grow, we need an enthusiastic and talented individual to collaborate with our international team and contribute to our global success.

Job Description

We offer a competitive salary of $60,000 - $80,000 per annum commensurate with experience.

Digital Marketing Campaigns:

  • Create, manage, and optimize digital marketing campaigns across platforms like Google Ads, Facebook, Instagram, and LinkedIn.
  • Monitor campaign performance and adjust strategies to maximize ROI.

Agency Coordination:

  • Collaborate with external marketing agencies to plan and execute marketing activities.
  • Create digital assets for the brands and ensure all marketing materials align with brand guidelines and objectives.

Sales and Marketing Initiatives:

  • Develop and implement sales promotions and marketing campaigns to drive product sales.
  • Analyze sales data to inform future marketing strategies.
  • Manage brand performance metrics and present reports.

Email and Newsletter Campaigns:

  • Design and distribute engaging newsletters and email campaigns using platforms like MailChimp or Constant Contact.
  • Manage email lists and segment audiences for targeted messaging.

Market Research and Intelligence:

  • Conduct market research to identify trends, competitor activities, and customer preferences.
  • Provide actionable insights and recommendations based on research findings.

Product Development Participation:

  • Collaborate with the product development team by providing market insights and customer feedback.
  • Assist in the ideation and launch of new products.

Customer Account Management:

  • Manage customer accounts, providing sales and shipment updates.
  • Address customer inquiries and resolve issues promptly to ensure high satisfaction levels.

Qualifications:

  • Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
  • Minimum of 2 years in marketing, sales coordination, or administrative support roles.
  • Experience in the food industry is a plus but not mandatory.

Skills:

  • Digital Marketing Expertise: Proficient in SEO/SEM, Google Analytics, and social media advertising.
  • Experience with CRM systems and email marketing tools.
  • Excellent verbal and written English communication skills.
  • Ability to craft compelling marketing content.

Benefits:

  • Competitive salary commensurate with experience ($60,000 - $80,000 per annum).
  • Flexible working hours and the ability to work remotely.
  • Opportunity to work with an international team and gain global exposure.
  • Professional development and growth opportunities.
  • Inclusive and collaborative work culture.

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