Chief Growth Officer

11 hours ago


Erode, Tamil Nadu, India beBeeMarketing Full time ₹ 90,00,000 - ₹ 1,50,00,000
Unlock Growth Opportunities

We are seeking an ambitious and strategic marketer to drive user and merchant growth across the entire lifecycle. The ideal candidate will be responsible for building campaigns that scale app downloads, increase stickiness, and drive merchant acquisition.

About the Role

This is a rare opportunity to make a significant impact on our business by developing and executing comprehensive growth strategies. As a key member of our team, you will work closely with cross-functional stakeholders to identify opportunities, prioritize initiatives, and measure results.

Key Responsibilities
  • Plan and manage paid campaigns (Google, Meta) to achieve business objectives
  • Drive app installs, signups, merchant acquisition, and engagement through data-driven insights
  • Design lifecycle journeys (email, push, in-app) to improve customer lifetime value and reduce churn
  • Run A/B tests, segment users, and personalize communication to optimize customer experiences
  • Track and analyze key performance indicators (KPIs) such as CAC, LTV, retention, CPA, ROAS to inform business decisions
Requirements
  • 8-10 years of experience in growth/performance/lifecycle marketing with a proven track record of success
  • Experience across both B2C and B2B funnels with a deep understanding of customer behavior and preferences
  • Proficiency in tools like GA4, AppsFlyer, HubSpot, MoEngage, VWO with expertise in analytics and experimentation
  • Fintech/app/payments background is a strong plus
What We Offer

As a valued member of our team, you will have access to cutting-edge technologies, collaborative environments, and opportunities for professional growth and development.



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