Director of Digital Acquisition

6 days ago


Mumbai, Maharashtra, India FCB Kinnect Full time

Job Description

FCB Kinnect is seeking an experienced Director Digital Media Buying to lead our media buying strategy across digital platforms. This role requires strategic thinking, platform expertise, vendor negotiations, and team leadership to maximize the impact of digital media investments.

Responsibilities:
  • Digital Media Buying
    • Develop and execute high-impact media buying strategies across Google Ads, Meta Ads, DV360, programmatic platforms, and affiliate networks.
    • Optimize media spend based on performance metrics (ROAS, CPA, CPL, CAC, etc.).
    • Drive cross-channel synergy between search, social, video, and programmatic campaigns.
    • Lead budget allocation to ensure maximum efficiency and campaign success.
  • Performance Optimization
    • Monitor campaign performance in real-time and implement data-driven optimizations.
    • Utilize audience segmentation, A/B testing, and retargeting strategies for enhanced engagement.
    • Collaborate with analytics and data science teams to extract insights and improve performance.
    • Regularly present performance reports, insights, and recommendations to senior stakeholders.
  • Vendor Partnerships
    • Negotiate best-in-class rates and inventory with ad networks, DSPs, and affiliate partners.
    • Stay ahead of platform updates, algorithm changes, and emerging ad-tech innovations.
    • Establish strategic relationships with Google, Meta, TikTok, Amazon, and key media partners.
  • Team Leadership
    • Lead, mentor, and develop a team of digital media buyers.
    • Work closely with creative, content, and data teams to ensure campaign alignment and innovation.
    • Foster a culture of continuous learning, testing, and improvement.

Requirements:

  • 7+ years of experience
    • In digital media buying, including programmatic, social, and search.
  • Deep expertise
    • In Google Ads, Meta Ads, DV360, Amazon DSP, and affiliate marketing.
  • Strong analytical skills
    • With proficiency in Google Analytics, Looker Studio, and ad tracking tools.
  • Proven track record
    • Of managing large budgets and optimizing performance-based campaigns.
  • Excellent negotiation skills
    • With media vendors and publishers.
  • Experience in leading teams
    • And mentoring junior media buyers.


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