Data Driven Influencer Marketing Professional

8 hours ago

Ahmedabad, Gujarat, India beBeeDigitalMarketing Full time ₹ 6,00,000 - ₹ 12,00,000
Job Title

At a digital marketing and technology services company, we combine data, AI-powered tech, and content to deliver creative solutions.

As an analyst, you'll play a critical role in measuring return on investment, understanding audience impact, and guiding influencer decisions for clients.

Your key responsibilities will include:

  • Collecting, cleaning, and analyzing influencer campaign data from multiple sources.
  • Preparing visually appealing presentations reflecting data, insights, and analytics.
  • Identifying high-performing influencers and trends across platforms to optimize future campaigns.
  • Working closely with strategy, account management, and creative teams to provide insights that shape influencer selection and content direction.
  • Building predictive models for influencer performance and audience impact.
  • Conducting competitive benchmarking and market analysis for influencer marketing campaigns.
  • Providing post-campaign analysis with clear storytelling (data → insights → recommendations).

Requirements:

  • Bachelor's degree in any relevant field.
  • 0-2 years of experience in data analysis (experience in influencer marketing, digital marketing, or media analytics is a plus).
  • Excellent skills in MSExcel, MSPowerpoint, and presentation skills.
  • Familiarity with influencer marketing tools.
  • Understanding of digital marketing metrics (CPM, CPC, CPA, ROI, ROAS).
  • Excellent communication and data storytelling skills.
  • Strong attention to detail and ability to work with multiple stakeholders.

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