Senior Executive/AM Marketing Influencer

15 hours ago

Ahmedabad, Gujarat, India Pegasus Corporate Solutions Full time ₹ 1,04,000 - ₹ 1,30,878 per year

Role & responsibilities

  • Strategy Development: Design and implement a comprehensive influencer marketing strategy that aligns with overall brand objectives and marketing goals.

  • Influencer Identification: Research and identify potential influencers across various platforms (Instagram, YouTube, etc.) who resonate with our brand and target demographics.

  • Campaign Management: Oversee the planning, execution, and evaluation of influencer campaigns, ensuring they meet performance metrics and budget constraints.

  • Relationship Building: Cultivate and maintain strong relationships with influencers, agencies, and other partners to foster collaboration and long-term partnerships.

  • Content Collaboration: Work closely with influencers to develop engaging content that highlights our products and fits their unique style and audience.

  • Analytics and Reporting: Monitor campaign performance, analyse data, and provide insights to optimize future strategies. Prepare regular reports on key metrics and ROI.

  • Market Trends: Stay up to date with industry trends, emerging platforms, and competitor activities to ensure our influencer marketing efforts remain competitive and innovative.

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