Strategic Narrative Architect

3 days ago


Mumbai, Maharashtra, India beBeeContent Full time ₹ 18,00,000 - ₹ 25,00,000
Job Opportunity

Established organizations are seeking an accomplished Content Strategist to shape their narrative across digital platforms.

This is a pivotal role, combining content creation, user experience (UX) writing, editorial strategy, and storytelling. You will lead a team of writers and interns, collaborating closely with design, SEO, analytics, tech, and project management teams to create engaging and performance-driven content experiences.

The primary objectives are:

  • Narrative cohesion: Present a unified story aligned with the brand's strategic vision
  • Performance effectiveness: Drive content decisions using data insights to enhance engagement and conversion rates
  • Scalable content operations: Increase efficiency through AI-supported processes while maintaining quality standards
  • Team development: Foster a culture of strategic thinking, collaboration, and continuous learning within the content team

Key Responsibilities:

Brand Story Architecture:

  • Develop a unified narrative aligned with the brand's strategy
  • Define content structure, tone, and messaging for websites, applications, dashboards, microcopy, and marketing flows
  • Define information architecture, voice, and on-page copy for web experiences and write UX copy that guides users toward key actions
  • Understand clients' business needs and target audiences through research



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