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Data-Driven Growth Strategist

2 weeks ago

Kollam, Kerala, India beBeeMarketing Full time ₹ 1,50,00,000 - ₹ 2,50,00,000

Performance Marketing Expert

The company seeks a skilled Performance Specialist to develop and execute multi-channel performance marketing strategies that drive business growth.

  • Strategic Planning: Design and implement performance marketing plans aligned with business objectives and customer segments.
  • Campaign Management: Lead the planning, execution, optimization, and reporting of campaigns across paid search, social media, display, affiliate, and programmatic platforms.
  • Data-Driven Decision Making: Analyze performance metrics, identify trends, and make recommendations to enhance campaign effectiveness and ROI.
  • Team Leadership: Mentor and guide junior marketers, manage external agencies, and coordinate with internal stakeholders.
  • Budget Oversight: Manage marketing budgets effectively and ensure optimal allocation of resources.
  • Collaboration: Partner with product, sales, creative, and analytics teams to ensure alignment on messaging, targeting, and tracking efforts.
  • Experimentation & Testing: Lead A/B testing, customer journey optimization, and conversion rate experiments to continuously improve campaign outcomes.

Requirements:

  • Bachelor's degree in Marketing, Business, or a related field.
  • 4–7 years of experience in performance or digital marketing, with at least 2 years in a managerial or lead role.
  • Proven experience designing and scaling high-impact paid campaigns across multiple channels.
  • Strong analytical skills with experience in tools such as Google Analytics, Google Ads, Meta Ads Manager, and BI reporting platforms.
  • Excellent communication and presentation skills.

What We Offer: A dynamic work environment, opportunities for professional growth, and a competitive compensation package.