Digital Media Strategist
6 days ago
**Job Overview**
The Digital Paid Media Specialist will be responsible for developing and executing digital paid media strategies to drive traffic, conversions, and brand awareness.
Key Responsibilities:
- Campaign Strategy & Management: Develop and execute digital paid media strategies to meet performance goals, such as lead generation, sales, or brand awareness.
- Performance Monitoring & Optimization: Analyze key performance indicators (KPIs) such as ROI, ROAS, CPA, CTR, and conversion rates.
- Budget Management: Allocate and monitor campaign budgets to maximize efficiency and minimize wasted spend.
- Analytics & Reporting: Generate insights from campaign data using tools like Google Data Studio, or similar platforms.
Qualification
We are seeking a highly skilled Digital Paid Media Specialist with 4+ years of experience in digital paid media management. Proficiency in tools like DV360, Google Ads, Meta Business Manager, and LinkedIn is required.
Required Skills & Qualifications:
- Proven experience in digital paid media management (4+ years preferred).
- Strong understanding of paid search, display advertising, remarketing, and social media advertising.
- Analytical mindset with experience interpreting data and improving campaign performance.
- Excellent knowledge of metrics such as CTR, ROAS, CPC, and CPA.
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