Digital Media Strategist

6 days ago


Gurgaon, Haryana, India DWAO Full time

**Job Overview**

The Digital Paid Media Specialist will be responsible for developing and executing digital paid media strategies to drive traffic, conversions, and brand awareness.

Key Responsibilities:

  • Campaign Strategy & Management: Develop and execute digital paid media strategies to meet performance goals, such as lead generation, sales, or brand awareness.
  • Performance Monitoring & Optimization: Analyze key performance indicators (KPIs) such as ROI, ROAS, CPA, CTR, and conversion rates.
  • Budget Management: Allocate and monitor campaign budgets to maximize efficiency and minimize wasted spend.
  • Analytics & Reporting: Generate insights from campaign data using tools like Google Data Studio, or similar platforms.

Qualification

We are seeking a highly skilled Digital Paid Media Specialist with 4+ years of experience in digital paid media management. Proficiency in tools like DV360, Google Ads, Meta Business Manager, and LinkedIn is required.

Required Skills & Qualifications:

  • Proven experience in digital paid media management (4+ years preferred).
  • Strong understanding of paid search, display advertising, remarketing, and social media advertising.
  • Analytical mindset with experience interpreting data and improving campaign performance.
  • Excellent knowledge of metrics such as CTR, ROAS, CPC, and CPA.


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