Product Innovation Leader

15 hours ago

Hyderabad, Telangana, India beBeeProductStrategist Full time ₹ 50,00,000 - ₹ 75,00,000
About the Role

We seek a visionary Product Strategist to spearhead successful brand growth and product launches. Key responsibilities include gathering market insights, developing launch plans, conducting sales force training, and implementing market research strategies for enhanced brand performance.

Key Responsibilities:
  • Develop innovative product ideas through key opinion leader interactions, prioritizing these ideas, preparing business cases, analyzing market data, and handling branding aspects.
  • Ensure timely product launches addressing unmet market needs.
  • Conduct marketing planning by preparing product launch materials, coordinating launch meetings, training the sales force, and tracking initial product performance for effective marketing.
  • Review brand performance by gathering market insights, identifying key issues, and implementing action plans to maintain optimal brand performance, including market research for brand positioning correction.
  • Interact with key opinion leaders, conduct fieldwork to gather insights, update them on product value, and collate product evidence and clinical reports to build strong relationships and drive growth.
  • Manage supply chain management by tracking product quantities and supply, sharing new product plan quantities with the SCM team, and promptly addressing product shortages or excess to ensure product availability in the market.
Requirements

Educational background: Science pharma medical graduate preferably with an MBA in Marketing.

Experience: Minimum 3-6 years of experience in sales and 1-2 years of experience in marketing.

Skills:

  • Understanding of pharmaceutical industry, ability to interpret market data, gain marketing insights from various resources.
  • BASIC understanding of anatomy and physiology.
  • Ability to analyze market trends, competitor activities, and customer needs within the generics market.
  • Strong problem-solving skills to address regulatory challenges, market access issues, and product-related obstacles.
What We Offer
  • Personalized learning programs.
  • Relocation support.
  • Family support.
  • Maternity & Paternity benefits.
  • Medical coverage for yourself and your family.
  • Life coverage for yourself.

We foster a culture of empathy and dynamism. People are at the core of our journey over the last few decades. They have been supported by an enabling environment that buoys individual ability while fostering teamwork and shared success.

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