Lead Generation Campaign Manager

7 days ago


Mohali, Punjab, India Web Cue Full time

We are seeking a highly skilled Lead Generation Expert at Web Cue to drive high-quality inbound calls. The ideal candidate should have a deep understanding of call-driven lead generation, keyword targeting, bidding strategies, and conversion optimization.

Key Responsibilities:
  • Develop, launch, and optimize Pay-Per-Call campaigns on Google Ads (Search, Display, YouTube).
  • Conduct keyword research, competitor analysis, and audience segmentation to drive high-quality inbound calls.
  • Set up tracking & attribution using Google Ads, Google Tag Manager, Call Tracking software.
  • Optimize campaigns for call-through rate (CTR), cost per call (CPC), and conversion rates.
  • A/B test ad creatives, landing pages, and call scripts to improve performance.

We offer a competitive salary + performance bonuses, a fast-paced results-driven environment, and opportunities for continuous learning and growth.

Requirements:
  • 2+ years of experience managing Pay-Per-Call campaigns on Google Ads.
  • Proven track record of driving high-quality phone leads with measurable ROI.
  • Strong understanding of Google Ads bidding strategies, call extensions, and ad copy optimization.

Familiarity with landing page CRO and A/B testing is a plus. Knowledge of Google Analytics, Google Tag Manager, and UTM tracking is also required.



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