Media Buyer

1 week ago


Mohali, Punjab, India Web Cue Full time

Location: Mohali, Punjab Job Type: Full-time Experience Level: Mid-Senior Salary : upto 12 LPA , (dpends upon interview and last withdrawn Salary) Job Overview: We are seeking a highly skilled Lead Generation Expert with hands-on experience in running and optimizing Pay-Per-Call (PPC) campaigns on Google Ads . The ideal candidate should have a deep understanding of call-driven lead generation, keyword targeting, bidding strategies, and conversion optimization to maximize ROI. Key Responsibilities: Develop, launch, and optimize Pay-Per-Call campaigns on Google Ads (Search, Display, YouTube). Conduct keyword research , competitor analysis, and audience segmentation to drive high-quality inbound calls. Set up tracking & attribution using Google Ads, Google Tag Manager, Call Tracking software (e.g., CallRail, Ringba, Invoca). Optimize campaigns for call-through rate (CTR), cost per call (CPC), and conversion rates . A/B test ad creatives, landing pages, and call scripts to improve performance. Monitor Google Ads policies to ensure compliance with call-based campaigns. Collaborate with sales teams to align lead qualification strategies. Generate detailed performance reports with key insights and improvement plans. Requirements: 2+ years of experience managing Pay-Per-Call campaigns on Google Ads. Proven track record of driving high-quality phone leads with measurable ROI. Strong understanding of Google Ads bidding strategies, call extensions, and ad copy optimization . Experience with call tracking platforms (CallRail, Ringba, Invoca, etc.). Familiarity with landing page CRO (Conversion Rate Optimization) and A/B testing. Knowledge of Google Analytics, Google Tag Manager , and UTM tracking . Ability to analyze data, detect trends , and implement optimizations. Strong communication and reporting skills. Preferred Qualifications: Google Ads Certification (preferred but not required). Experience with other lead generation channels (Facebook Ads, Bing Ads). Background in insurance, home services, finance, legal, or healthcare verticals (industries where Pay-Per-Call is common). Why Join Us? Competitive salary + performance bonuses Work in a fast-paced, results-driven environment Opportunity to scale and manage high-budget campaigns Continuous learning and growth opportunities


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